As AOR for Millesima, Havas Luxe was brought in to increase online sales and to help build its brand name in the US. Havas Luxe created a strategy in line with Millesima’s credibility and heritage as trusted Bordeaux wine specialists. Targeting wine collectors and high earning younger wine enthusiasts, Havas Luxe discovered through data mining from the Havas network a common passion of travel across the demographics, and created an extensive campaign around travel which included curated wine gift sets, tastings, and a print and online strategy.
Havas Luxe designed a media buy that consisted of a limited spend amongst lifestyle, wine, financial, and travel focused publications, diversifying through custom e-newsletters, holiday spreads, online promotions, and editorials. Partnerships included the Big Apple Wine Auction with famous golfer, Christie Kerr, and Manhattan’s CORE club.
Through our integrated approach, we doubled Millesima’s new online customers and increased online sales by 125% in 2 quarters.