At the beginning of this year, Sir Jonathan Ive, Apple’s Chief Design Officer, said that the Swiss Watch Industry was doomed. Today, TAG Heuer proved that innovation is still alive and well with the launch of “Carrera Connected”, the “world’s smartest luxury watch” created in collaboration with Intel and Google.
Unlike all other smartwatches on the market, Tag Heuer chose to distinguish themselves as the first smartwatch to resemble all physical traits of a finely crafted mechanical timepiece, opening up an entire new chapter to wearable devices.