Defining an event as a luxury event involves more than just a location with a skyline view, expensive décor, or champagne and caviar. Here are three essentials to all events that mark them as luxury.

The Affluent Perspective 2016 Global Study by YouGov revealed the luxury purchasing trends of affluent households, and lead to a discussion about the differences between advocacy and loyalty.

Generation Z is loosely defined as individuals born after 1994 (12-19 years old). By 2020 Gen Z will account for 40% of all consumers. To target Gen Z, luxury brands need to create marketing strategies for digital natives.

Not only does Generation Z hold enormous wealth potential today, but creating a loyal client base with Gen Z lays the foundation for luxury brand growth for decades to come.

How do you turn a niche watch trade show into an event that a thirty something New Yorker would want to visit on their free weekend afternoon? This was the challenge presented to us when we took on the marketing of the 4^th edition of TimeCrafters.

When we think of French luxury, an image of a woman from the bourgeois sipping expensive red wine off a balcony in Paris’s 7th Arrondissement may come to mind. The French perhaps even can be credited for inventing luxury, in the days of royalty, Versailles, and a class based hierarchical system. Luxury was exclusivity.

While popularity may be a dream come true for many, it’s often a fear for luxury brands. Nevertheless, in today’s evolving landscape digital is no longer an option: it’s an imperative. This panel will explore if and how the prestige market can remain niche and aspirational while embracing digital integration and the key decisions brands in purgatory need to make today.

Why YouTube Is a More Important Platform Than Snapchat for Luxury Brands:
High-end marketers lag behind in digital.

At the 23rd annual SXSW Interactive Festival in Austin, we discovered a brave new world that’s a lot closer than we think.
On the horizon: autonomous vehicles, live-in robots, and quantum computing. Not to mention the rapidly changing landscape of virtual reality, cognitive intelligence, and purposeful design. And then, of course, there was the man of the hour, President Barack Obama, who called on the nation’s brightest minds in tech to join his mighty mission.
Check out 10 key takeaways.

Havas PR launches annual yearly trends report: “11 Trends for 2016.”

With over 4,000 panel submissions received by SXSW Interactive, Havas Luxe is proud to be one of the few panels on luxury chosen to present at next year’s SXSW Interactive through a competitive panel selection process. As digital continues to be a controversial topic within luxury, we are excited to get the chance to tackle this issue head on at America’s premier breeding ground for new ideas within the digital space.